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Beauty Industry, Beauty Launches

Kat Von D Beauty Launches More Minis

The brand offers travel size sets and a new mini tube of Lock-It Foundation -- in 44 colors, see the video below.

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By: Marie Redding

Senior Editor, Rodman Media


Kat Von D Beauty knows the appeal of mini packages — there is an entire section devoted to travel-sized beauty on the brand’s website. Now, the brand just launched its Lock-It Foundation in mini tubes — and 44 colors. 

Minis are so appealing because they are designed to deliver the full experience of using a product, unlike a single-use sample. Smaller sizes are not only travel-friendly, but they also allow beauty fans to try more products at budget-friendly prices.  

Kat Von D’s Lock-It Foundation’s mini is a 15 ml tube for $18, while the full-size product is 30 ml for $36 — but for double the price (and double amount of product) users get a more stylish double-wall bottle with a pump dispenser.  

The brand also created mini versions of its best-selling 6-pan Shade + Light Contour Palette, which is $49. The travel-friendly version is the Kitten Mini Shade + Light Contour Duo, for $23 — and consumers choose between 3 different color combinations.

Perhaps one of the cutest mini sets Kat Von D offers is the new, limited edition Mini Studded Saint Set, for $19. Packaged in a white box, the products are showcased through a clear die-cut window shaped like an ornate picture frame, which reveals the red faux-velvet insert. The set contains a mini bottle of the Saint fragrance, and a Studded Lipstick.

The brand also recently partnered with Sephora to offer the retailer’s Beauty Insiders a complimentary birthday mini-set. The set features three sample sizes — Tattoo Liner, Lock-It Setting Powder, and Studded Kiss Crème Lipstick. See it in the video below.   

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